Theresa Hegel

ASI’s 2025 end-buyer research series offers insights into Gen Z’s view on promotional products, as well as other key findings.

When the calendar flips to May 1, it’s important that the print and promo industries prioritize and push sustainability efforts.

Here’s a look at some of most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

Apparel and drinkware are among the categories that offer significant possibilities for printers.

The promo industry is booming and there is plenty of opportunity for printers to break in. Here are 10 points to help you get started.

Consider these vital stats from ASI Research and actionable selling tips to gain a foothold in the biggest niches for promotional products sales.

As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here’s what you need to know.